Customer Service, Continuous Improvement Result in Fourth Straight Dealer’s Choice Award For Vermeer Corporation

Manufacturer News – July 07, 2016

​For the fourth consecutive year, Vermeer Corporation has been recognized with a Dealer’s Choice Award by the Equipment Dealers Association. The award, presented in the Shortline manufacturer classification, is based on the top ratings the company received in the 2016 Dealer-Manufacturer Relations Survey Report.

“Many of our team members have deep roots in agriculture and we’re fortunate that the Vermeer family has encouraged and allowed a culture of customer service to flourish,” said Mark Core, Executive Vice President, Forage Solutions for Vermeer. “While many of us cannot say we have true dealership experience, I think our team understands, and sometimes lives, what farmers and ranchers go through to get hay put up each summer. We understand the hard work and responsiveness it takes for our dealers to keep customers running, and we put processes in place to be there when a dealer needs us.”

Continuous improvement is another major focus of the company’s culture. “At Vermeer, we have a desire to be intensely focused on being better than we were the day or week before,” continues Core. “It’s not about what our competition is doing, it’s about delivering our brand promise to the marketplace, and the only way that can be done is to have a desire to be better than you were before.”

That philosophy is reflected in the survey results. Dealers praised the company for being “committed to ongoing improvement” and “a great partner that cares about its dealers and their customers.”

“Vermeer has been a Dealer’s Choice Award recipient every year since we introduced the award in 2013,” noted EDA’s president and CEO Rick Lawhun. “They place their dealers and customers first and have succeeded in creating an environment that provides first-rate customer service at every level. Once again, a job well done to everyone at Vermeer – I look forward to my next visit so I can congratulate them in person!”

Based in Pella, Iowa, Vermeer is a global equipment manufacturer with operations in more than 60 countries and more than 500 dealerships worldwide. In addition to agriculture, the company serves the utility installation, surface mining, pipeline, organic recycling, tree care and wood waste processing industries.

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