Your future customers will most likely discover your business for the first time by browsing online, and a great online experience will help drive leads and positively impact your business’s future. But what makes a great online experience? Find out through four upcoming webinars, brought to you by ARI Network Services and the Equipment Dealers Association (EDA).
During this upcoming webinar series, ARI’s online marketing experts will walk you through the marketing channels that generate the best results, showing you what counts when it comes to building a great online presence that will drive more leads, sales and customers. Be sure to sign up for Charting Your Digital Marketing Game Plan + Digital Marketing Q&A for the most up-to-date OPE marketing tips!
Key Takeaway: To create a marketing plan that drive leads, you need to take several factors into account. How is your website’s performance (and when was the last time you looked at its performance)? Are you currently engaged in email marketing? Do you have a budget for digital marketing? What are your goals? By identifying areas of success and areas of improvement, you’ll be able to create a multi-channel marketing game plan that moves more inventory.
In SEO for Beginners: Best Practice + Successful Tactics, we’ll start by reviewing the ins and outs of local SEO on Google. You’ll learn the biggest factors that determine how your business ranks on the local search results page for potential customers who search for outdoor power equipment. Google’s expectations may surprise you, we’ll discuss how some of the factors that affect your online success happen offline.
Key takeaway: Local SEO can be boosted on Google by a few easy-to-adjust factors. Boost your local search rank with consistent information, customer reviews and strong links to your community. If you don’t already have a Google My Business account set up, do it today! It contains information your customers want to know such as phone number, address, hours and your website address.
Next, you’ll learn how advertising on Google can take your search engine presence to the next level and help you get found by even more potential customers. In Online Advertising 101: Build Paid Campaigns that Drive ROI, ARI’s experts will show you how to track your campaigns and tailor them to meet your business’s unique needs so you can spend your money in areas that give you the highest return. Discover what you need to know to get started with Google AdWords and Analytics, use the keywords that drive conversions and watch your part sales soar!
Key takeaway: Increasingly, getting found online means paying to play. While local SEO is important, you need to supplement your website and online presence with paid advertising. If you don’t already have Google Analytics set up on your website, get it set up today! With Google Analytics, you’ll be able to find the top keywords customers are using to find you through search. Take your most popular keywords and plan your digital advertising campaigns around them!
Plus, we’ll host a live “Ask the Experts” discussion on all things digital marketing at the end of each webinar. During this Q&A time, ARI’s experts will give you the knowledge and advice you need to succeed. From SEO best practices to PPC strategies, and from email marketing tactics to effective marketing plans, we’ll help you elevate your online presence and deliver your best marketing ROI yet.
If you’re ready to get started with digital marketing and are eager to make it work for your business, ARI’s digital marketing experts and the Equipment Dealers Association are ready to share their knowledge. Now’s the time to drive more sales online and in-store, so don’t miss these extremely beneficial, special-edition webinars hosted by the industry’s most knowledgeable marketing experts.
During registration you will be prompted to select as many webinars in the series as you would like to participate in. After registering, you will receive a confirmation email containing information about joining the webinar.