EDA Releases 2021 Dealer-Manufacturer Relations Report

ST. LOUIS, MO (May 3, 2021) – The Equipment Dealers Association (EDA) is pleased to announce that it has released its Dealer-Manufacturer Relations Report for 2021.  This annual report is a compilation of anonymous ratings by equipment dealers in North America of the manufacturer lines they carry.  Equipment dealers rate their manufacturers in 11 business categories plus a separate rating for overall satisfaction.

The report has been sent to all EDA members, who receive a complimentary copy as a benefit of membership, as well as the 61 manufacturers named in the report. Dealers who are not members of EDA can purchase a copy of the report here.   Each year, only the manufacturers who receive a minimum numbers of ratings are included in the report. Manufacturer members of EDA are eligible to receive additional statistics not available in the basic report as well as their dealer comments.  

In 2021…

  • Responses were collected from 49 U.S. states and 11 Canadian provinces/territories.
  • On average, each respondent rated four manufacturers.
  • 86% of responses were from dealership owners or managers.

Results of the Dealer-Manufacturer Relations Survey are used to determine recipients of EDA’s annual Dealer’s Choice and Gold Level Awards.  Awards are given in each of the four manufacturer categories; Full-Line, Tractor, Shortline and OPE.  EDA will announce Dealer’s Choice and Gold Level award recipients in early May.

“Given the uncertainty equipment dealers faced over the last year, we were thrilled to see such high participation in the Dealer-Manufacturer Relations Survey,” said Joe Dykes, EDA’s VP of Industry Relations. “We appreciate every response and believe this year’s data reflects the hardships that equipment dealers and their manufacturers faced due to COVID-19.  As always, the information presented in this report will inspire reflection and growth within our industry and improve the relationship between equipment manufacturers and their dealers.”

Please direct any questions about the Dealer-Manufacturer Relations Survey and Report to Joe Dykes at Surveys@equipmentdealer.org.