EDA Member Spotlight – Adpearance

Adpearance is a marketing and sales intelligence company based in Portland, Oregon. Using a combination of technology and service, Adpearance helps businesses that sell offline create better buying experiences to drive sales. Adpearance joins the Equipment Dealers Association (EDA) with a no-nonsense approach that grounds their website solutions, digital marketing services, and sales technology in what matters most to equipment dealers: sales.

Serving Equipment Dealers

Adpearance brings to the table a decade of experience in the equipment space, extending from automotive to heavy equipment across the construction, agriculture, material handling, and trucking industries. Based on their deep experience with dealers, Adpearance offers technology and services to meet their clients’ specific sales and marketing needs, these include their website platform, digital advertising, search engine optimization, sales intelligence technology, social media, and reputation management. “We are—first and foremost—focused on improving sales, which is a mindset that is very different from agencies that may prioritize brand development and marketing,” explains Adpearance’s co-founder, Aaron James. “And to improve sales in the equipment world, you have to align everything you do with salespeople and ensure their needs are met. That’s what our website platform does. And it’s what our services do.” With this focus on helping dealers sell more, Adpearance has gained the highest level of partnership available with Google. “As a Google Premier Partner, we get access to in-person training, beta programs, and dedicated problem resolution. It’s a huge benefit to our equipment clients,” Aaron says.

 Partnering with Adpearance

Adpearance offers a complementary digital analysis that considers a dealer’s existing online presence and competition. “Before our team starts making recommendations, we like to do our homework and get to know your business,” says James. “Our marketing specialists take a look to see where you are already succeeding, so we can start there and your sales start getting ahead faster.” The team works not only on executing strategy and delivering reporting metrics, but on providing industry-specific innovation that drives dealer success. Adpearance also meets dealers at their level of digital knowledge, providing education and innovation alongside results throughout the partnership. The bottom line, notes James: “We want to be your digital partner in way that consistently keeps equipment moving. That’s what it takes to empower salespeople.” To learn more about Adpearance and how they work with equipment dealers, visit adpearance.com or call (971) 354-3499.