Last week the EDA Board of Directors met in Louisville, Kentucky for their winter board meeting, one of three held annually. The meeting was held in conjunction with the United Equipment Dealers Association’s annual Dealer Convention. Mike Lessiter from Lessiter Media was also in attendance. The meetings culminated in the National Farm Machinery Show, held at the Kentucky Expo Center.
Topics discussed at this meeting included:
- Membership update and budget review;
- Special update from Mike Lessiter from Lessiter Media on the Farm Equipment Magazine insert;
- Strategy session on how to better reach/engage membership;
- Long term association goals;
- Review and discussion of ongoing government relations, manufacturer relations, member services and communications initiatives;
- Strengthening relationships with regional associations; and
- How to grow OPE memberships.
EDA’s OPE Dealer Council also held their meeting in Louisville and was able to join the EDA board for a joint session on Monday afternoon. This was the first time the OPE Council has met in conjunction with the EDA board. It provided a great opportunity for in-depth discussions on the OPE industry and its importance to EDA’s efforts in engagement of outdoor power equipment dealers and membership growth.
The Council reviewed the OPE Priority Issues established to guide EDA’s efforts with manufacturers, dealers and the industry. Other key discussion items were:
- The significance and impact of electronic batteries on the OPE industry;
- Future of parts business with advancements in 3D printing;
- The importance of a digital presence with advertising; and
- Marketing and manufacturers’ internet policies.
The OPE Council expressed the critical need for a strong OPE dealer organization and engagement through a national presence such as EDA which is needed for communication of issues, representation and effective change on behalf of dealers and the industry.
The summer board meeting is scheduled for July 2017 in Omaha, Nebraska.
EDA extends its thanks to Kim Rominger and the entire UEDA staff for their hospitality.