Last week, Director of Communications and Marketing for the Equipment Dealers Association (EDA), Alex Hoffman, had the opportunity to attend the 2018 Ag Media Summit. The meeting was a collaboration between several agriculture communications and media organizations including The American Agricultural Communicators Network, Livestock Publications Council, Connectiv Agri Media Committee, Agricultural Communicators of Tomorrow, and Association for Communication Excellent in Agriculture, Natural Resources and Life and Human Sciences. The summit was held in near Phoenix, AZ from August 4-8 and hosted nearly 800 people.
The Ag Media Summit is a combination professional development workshop and trade show with plentiful opportunities for networking with members of ag media. The summit actually kicked off on Saturday with a day of agriculture tours that made stops at a number of local farms. Sunday was day full of board and committee meetings followed by a welcome reception.
Monday and Tuesday were reserved for professional development and the opportunity to learn from experts on everything from writing to design to technology. Over the course of two days there were roughly 60 seminars for attendees to choose from. This summit had something for everyone and Hoffman joined sessions on media relations, social media analytics, podcasts and more.
Throughout the summit there were events devoted to scholarship and award winners from the various professional organizations. As EDA is involved in several workforce development initiatives it was great to witness young people engaged in the agriculture industry and already working to develop their future careers.
InfoExpo, reminiscent of a trade show, ran part of Monday and Tuesday and was a great opportunity for student attendees to meet with potential employers and yet another chance for networking. EDA took advantage of the opportunity to speak with several of the manufacturers present and engage the schools in attendance about workforce development and potential partnerships in that area. It was a packed few days and time well spent for Hoffman.